Business Highlight of the Week: The Dienger Trading Co.

A note on sourcing: every fact in this feature, including the address, the phone number, the owner names, and the building's history, was verified this week against the business's official website, the Boerne Chamber of Commerce member listing, and the City of Boerne. Hours and specials can change, so call ahead before you plan your visit.

This week's Business Highlight of the Week is The Dienger Trading Co., the bakery, bistro, espresso bar, bookstore, and boutique at 210 N Main St in the heart of downtown Boerne. In one storefront you get a from-scratch breakfast and brunch spot, a full bakery counter, a proper espresso bar, and shelves of books and small-batch gifts. It is owned and run by Raymond Lunsford and his wife Lisa, and it sits inside a building that has stood on Main Street since 1884. This is the kind of place that makes Boerne feel like Boerne, so we wanted to introduce you to the people behind it.

A building that has anchored downtown Boerne since 1884

The Dienger Building was built in 1884 by German immigrant Joseph Dienger and his wife Ida as a combination grocery store and family residence. It sits on Boerne's Hill Country Mile, and it has been a commercial anchor of the town ever since. The building is a Texas Historical Landmark and was listed on the National Register of Historic Places in 1984, a century after it first opened its doors. More than 140 years later, it is still doing what it was built to do: serving the people of Boerne.

Raymond and Lisa Lunsford, the family behind the counter

Raymond Lunsford and his wife Lisa purchased The Dienger Trading Co. in October 2014 and spent the next year restoring the property before reopening in 2015. Today Raymond runs the shop, and Lisa is the pastry chef, which means the bakery case is her craft. The tagline the shop carries, "Since 1884," is not marketing. It is a straight line of commerce running from the Diengers' grocery store to the Lunsfords' bakery, bistro, bookstore, and boutique, all within the same walls.

What you will find inside

The front of the shop is the social heart of the building: a bakery and an espresso bar beside a bistro serving from-scratch breakfast and brunch. On a normal morning you will find scones, cookies, puddings, and pies in the case, proper espresso at the bar, and tables full of neighbors catching up. The weekday breakfast special is $9.99 from 7:30 to 8:45 am, which makes it an easy stop on a workday. Beyond the tables, the shop runs deeper than a cafe: there are bookshelves, boutique goods, and gift finds that reward a slow browse. On the Hill Country Mile it is one of those rare places where the coffee, the history, and the shopping all live under one roof.

Why we are shining the spotlight here

Every week we feature a local business that makes Boerne, Fair Oaks Ranch, and the surrounding Hill Country a better place to call home. The Dienger Trading Co. fits that description as well as any business in Kendall County. For families moving to the area, it is the kind of warm, welcoming first stop that turns a new town into a home. For longtime locals, it is a reminder that the best of Main Street has been here all along. We hope you will visit, bring the family, and make it part of your own Boerne routine.

Visit The Dienger Trading Co.

You can find The Dienger Trading Co. at 210 N Main St, Boerne, TX 78006. Give them a call at (830) 331-2225, or check thediengertradingco.com for the latest hours and menu. And when you go, tell them Bill Ross sent you. Supporting the places that make the Hill Country home is good for all of us.

Sources

The facts above were verified on October 2, 2026 against the business's official website, its history page, the Boerne Chamber of Commerce member listing, and the City of Boerne's community pages.

1. The Dienger Trading Co., official website and history page. Business description, ownership, building history, tagline, hours, and the restoration timeline. thediengertradingco.com
2. The Dienger Trading Company, Boerne Chamber of Commerce member listing. Address, phone, and bistro hours. business.boerne.org
3. City of Boerne, The Dienger Trading Co. community page. Community hub description, bakery and espresso bar details, and the weekday breakfast special. ci.boerne.tx.us

Last verified: October 2, 2026