The Hill Country "Shop Small" Holiday & Maker Directory

Before November gets busy, a couple of companion guides are worth saving next to this one. For the year-round market scene beyond the holidays, the Hill Country farmers markets, farm stands, and agritourism guide covers every regular market in the region, and when the new gifts replace old household items, the donation, reuse, resale, and consignment directory is the verified next stop. A relocation guide, estate-transition resources, and weekend-planning picks are gathered in the Related Hill Country Guides section near the end of this page.

Why "shop small" is more than a slogan

When you buy from a local shop, the owner is your neighbor and the sale shows up in their household the way it shows up in yours. Local stores hire local people, stock shelves with goods from other small businesses, and reinvest in the same streets you drive. Compare an independent store with a chain that routes every decision through a headquarters far away: payroll, purchasing, professional services, and profit. The independent keeps more of those decisions, and more of that spending, inside the four counties.

I want to be precise about what is documented here and what is not. The sales tax figures below are published by the Texas Comptroller and are verifiable to the penny. The broader "local multiplier" claim, that a dollar spent locally recirculates further than a dollar spent at a chain, comes largely from advocacy research with real methodological limits, and I am not going to dress it up as settled. The tax math stands on its own without it.

Where your sales tax dollar actually goes (Table 1)

Texas charges a 6.25 percent state sales and use tax on most retail sales, leases, and rentals of goods, plus taxable services [1]. On top of that, cities, counties, special purpose districts, and transit authorities can add up to 2 percent more, for a maximum combined rate of 8.25 percent [1]. Of Texas's 254 counties, 125 impose a county sales and use tax for property tax relief, most of them at 0.5 percent [24]. The state's share funds state services; the local share is collected by the Texas Comptroller and sent back to cities, counties, transit systems, and special purpose districts, which decide how to spend it [1][4].

Table 1: How your sales tax splits

Two pennies, closer to home

That local penny or two is the part worth pausing on. The Texas Comptroller's office has described the services this money supports in plain terms: police and fire protection, public libraries, weekly trash collection, and bus service [2]. In October 2025 alone the Comptroller sent cities, counties, transit systems, and special purpose districts more than $1.1 billion in local sales tax revenue [4]. A 2026 analysis of Comptroller data found that the majority of Texas's 1,225 cities steer at least part of their local sales tax toward economic development, an option voters approve at the ballot box [3]. What this means for a shopper: the extra few dollars of tax on a thoughtful, handmade gift is not money that vanishes. A meaningful slice of it comes home to pay for the library your kids use and the officer who patrols Main Street on a Saturday night [2]. Buying local also keeps neighbors employed, which keeps more households paying taxes and more storefronts open. It is a circle, and it works best when everyone shops in it.

One maker, five storefronts

Fickle Pickles is the clearest working example of what this guide is arguing. Fickle Pickles traces its founding to 1980, when Billie A. Shaw's Boerne antique business began the operation that grew into the Fickle Pickles brand. The company now lists five Texas retail locations: Boerne, Gruene, Bandera, New Braunfels, and Austin. Four of those five locations are in the Hill Country, making it a useful example of a local business that expanded well beyond its original Boerne storefront without becoming a national chain [37].

A jar is a cheap, easy, genuinely local gift.

What you actually pay in the four counties

The 8.25 percent cap is not theoretical around here. Boerne, Fair Oaks Ranch, New Braunfels, and the city of Bandera all sit at the maximum combined rate, which means every penny of the local two cents is already committed to a jurisdiction close to home [22]. In Bandera, for example, the county takes 0.5 percent and the city takes 1.5 percent on top of the state's 6.25 [24][36].

Rates change, and taxing district boundaries do not follow ZIP codes  many Texas ZIP codes straddle a city line, and plenty of addresses sit inside three or four overlapping jurisdictions. If you want the exact rate at a specific storefront, the Comptroller publishes a free Sales Tax Rate Locator that works by street address [1].

One nuance matters when comparing an in-store purchase with a shipped order. When an order is placed in person at a Texas seller's place of business, local sales tax is generally sourced to that business location. For other orders, the result can depend on where the order is received and fulfilled; if the seller ships or delivers into an area with a higher local rate, additional local use tax may also be due, subject to Texas's 2 percent cap on combined local sales and use taxes. Remote sellers and marketplace providers can follow different destination-based rules [36].

Practical translation: buying at the counter in Boerne is the most direct way to put the local share of your dollar into Boerne.

Kendall County (Boerne and the Hill Country Mile)

Boerne's historic Hill Country Mile is a walkable 1.1-mile stretch of Main Street with more than 80 shops, restaurants, and galleries, named by Country Living one of the "Top 25 Small Town Main Streets in America" [11]. It is the retail and civic center of Kendall County. For residents and visitors who value walkability, that concentration of independent shops, restaurants, and events is a meaningful part of downtown Boerne's appeal. Key holiday shopping highlights include:

• Boerne Market Days: held on the second weekend of most months on Main Plaza in the historic district, running Saturday 10 a.m.–5 p.m. and Sunday 10 a.m.–4 p.m. [5]. The 2026 holiday season adds three confirmed editions: the Fall Holiday Gift Market on November 14–15, Christmas Market Days on December 12–13, and a Saturday-only Cowboy Christmas Market on December 19 [27].
• Dickens on Main: Boerne's signature holiday event returns Friday and Saturday, November 27–28, 2026, transforming the Hill Country Mile into a vintage holiday scene with snow on Main Street, live entertainment, children's activities, vendors, food, and two nights of downtown shopping [6][25]. The City of Boerne confirms that Main Street will close to traffic at 4 p.m. each night. As of September 3, the organizer had not yet published the complete 2026 daily entertainment schedule or event hours, so check the official Dickens on Main page before traveling.
• Weihnachts Weekend: Friday and Saturday, December 4–5, 2026. Friday features the Hill Country Mile Wassail Walk and Caroling Contest from 4–8 p.m. Saturday's 39th annual Weihnachts Parade begins at 6 p.m., with nearly 100 floats traveling along Main Street. Downtown shops, breweries, bistros, and restaurants stay open late. The ticketed Stocking Stroll runs both days from 10 a.m.–5 p.m.; the current organizer page says 2026 tickets go on sale November 5 through the Boerne Parks & Recreation portal [25].
• Kinder Fest: Friday through Sunday, December 11, 12, and 13, 2026, on the Hill Country Mile [6].
• Boerne Handmade Market: a separate, twice-yearly juried market held at nineteen:ten church (not on the Hill Country Mile), billing itself as the largest market of its kind in South Texas: jewelry, apparel, leather goods, toys, home decor, art, candles, food, and drink, all handcrafted. The fall 2026 public market is Saturday, November 7, 9 a.m. to 4 p.m., with VIP events Friday, November 6, 9 a.m.–1 p.m. and 5:30–9 p.m. [26].
• Oma's Christmas Fair: Saturday-Sunday, December 5–6, 2026, at the Kendall County Fair Grounds, 1307 River Road, Boerne. This handcrafted holiday market brings together nearly 100 vendors from across Texas. Hours are 9 a.m.–5 p.m. Saturday and 10 a.m.–4 p.m. Sunday [39].

The shops below have current addresses and, where a merchant-controlled or other authoritative source provides a consistent number, current phone information:

• The Christmas Shoppe, 132 S. Main St., Boerne, (830) 816-2176: an all-Christmas store with ornaments, collectibles, miniature displays, and more [10].
• Uptown Chic, 153 S. Main St., Boerne, (830) 331-9800: ladies' and children's clothing, gifts, and jewelry; Monday-Friday 10-5:30, Sunday 12-4:30 [13].
• Alene's Boutique, 112 S. Main St., Boerne, (830) 331-7220: women's fashions, accessories, and gifts in sizes XS-4X [11].
• The Shoppes at 222, 222 S. Main St., Boerne, (830) 331-7222: a multi-vendor gift and vintage space in an 1890s building featuring clothing, jewelry, hats, candles, and Texas goods [12].
• Handmade on Main, 347 N. Main St., Boerne: The store's own current website lists (830) 375-2285. All-handmade goods including local lip balm, toffee, and candles [14].
• Corner Cartel, 265 S. Main St., Boerne, (830) 249-8192: a cooperative vintage, antique, and home-decor boutique with more than 7,000 square feet [15].
• 248 N. Main St. Chateau, 248 N. Main St., Boerne, (210) 630-9025: a multi-business shop-and-sip destination that currently combines fashion, gifts, specialty retail, dining, and the Platinum Brix Winery tasting room under one roof [44].
• The Dienger Trading Co., 210 N. Main St., Boerne, (830) 331-2225: a bakery, bistro, and boutique inside one of downtown Boerne's historic landmark buildings; the boutique carries clothing, accessories, gifts, and books [23].

Also in Kendall County: the Farmers Market at the Herff Farm runs every Saturday, 9 a.m. to 1 p.m., at 33 Herff Rd, Boerne, and the Boerne Farmers Market runs every Tuesday, 4 to 7 p.m., at 402 E. Blanco Road (Historic Old Town Hall Grounds), Boerne, TX 78006, where local growers, homesteaders, and artisans sell through the season [19]. Holiday exception: The Cibolo's current market page lists November 28 among its closure dates. Because some other posted holiday-closure dates are not year-labeled, recheck The Cibolo's calendar before any December holiday visit. For the full roster of markets and farm stands across the region, start with the Hill Country farmers markets, farm stands, and agritourism guide.

Comfort (Kendall County's other shopping town)

Boerne is not the whole county. Comfort sits 16 miles northwest on US-87 and has one of the densest antique and boutique districts in the Hill Country, plus a holiday event most Boerne shoppers have never heard of.

• Christmas in Comfort: Saturday, November 28, 2026. The Comfort Area Chamber of Commerce has confirmed that the Downtown Historic District will host more than 100 arts-and-crafts vendors, food stalls, live entertainment from two stages, a Santa area, a lighted parade, and fireworks. The organizer had not yet published the complete 2026 event layout and detailed schedule as of September 3 [21].
• Year-round on and around High Street: the 8th Street Market, a multi-dealer market in a 1940s former Ford dealership spread across more than two acres with a coffee shop inside; the Comfort Antique Mall at 734 High St.; The Elephant Story, in a former saloon; Fiddlin' Frogs; 723 High; and America Reclaimed for furniture and architectural salvage [32][33].

One piece of practical advice: if your December is already committed to Dickens on Main and Boerne Market Days, Comfort also works well as a January or February shopping trip. Many of its independent shops operate year-round; check individual business hours and lodging rates before making the drive.

Fair Oaks Ranch (Boutiques & Perimeter Markets)

Fair Oaks Ranch does not have a traditional walkable downtown retail district. Holiday shopping is concentrated in occasional community events and in retail centers along the I-10 corridor toward Boerne and The Rim.

• Fair Oaks Ranch Golf & Country Club Holiday Bazaar: the club has hosted a community holiday vendor market at 7900 Fair Oaks Parkway in prior years, but a 2026 date had not been published as of September 3. Check the club's current event listings before attending [30].
• City of Fair Oaks Ranch seasonal events: the city and Fair Oaks Ranch Homeowners Association have hosted recurring December community events such as the Peace Tree lighting and Santa on the Ranch, but 2026 dates had not been published on the city's Community Events page as of September 3. Check the city calendar before making plans [31].

Bexar County (San Antonio & North Suburbs)

San Antonio adds a larger urban maker scene to the Hill Country circuit, with several established markets that are practical day-trip options from Boerne and Fair Oaks Ranch.

• Pearl Makers Market: every Sunday throughout 2026 from 9 a.m.–1 p.m., free and rain or shine, with more than 40 local makers and artisans offering handcrafted and culinary-inspired goods [29].
• Pearl Farmers Market: every Saturday throughout 2026 from 9 a.m.–1 p.m., free and rain or shine, with more than 50 local vendors offering produce, artisan foods, handcrafted goods, and other locally sourced products [29]. This is the better Pearl stop for edible gifts.
• SAMA Holidays on Jones: the San Antonio Museum of Art's free holiday market in the Luby Courtyard, 200 W. Jones Ave., with 50-plus local artists and makers, live music, artmaking, and children's story time [9]. The most recently published detailed event is the 2025 edition, which ran Saturday, November 29, 2025, from 10 a.m. to 5 p.m. SAMA had not announced a 2026 date as of September 3, so verify the current year's details on SAMA's events calendar before planning around it [9].
• Tobin Center Holiday Art Market: Saturday, November 28, 2026, 10 a.m.–4 p.m., at the Tobin Center for the Performing Arts, 100 Auditorium Circle. The free annual market features more than 80 local artisan vendors and is specifically built around handcrafted holiday goods [41].
• Artisan Markets@Arboretum, 5th Annual Holiday Market in the Park: Saturday, December 5, 2026, 11 a.m. to 4 p.m. at Arboretum San Antonio, 4226 Southeast Military Dr., San Antonio, TX 78222: local crafts, baked goods, food, music, and free Santa photos [18]. Note the geography before you commit: this is the far southeast side, roughly 45 minutes from The Dominion and about an hour from Boerne. Worth it if you are already south of downtown, hard to justify as a standalone trip from the Hill Country.
• MujerArtes Navidad Exhibit & Sale: Saturday, December 5 through Saturday, December 12, 2026, open daily from 9 a.m. to 4 p.m., at MujerArtes Studio, 816 S. Colorado St., San Antonio. The annual exhibit and sale offers a smaller, art-focused alternative to the larger holiday markets [42].
• Esperanza Peace Market: November 27–29, 2026, at 922 San Pedro Ave., San Antonio. Hours are 10 a.m.–6 p.m. Friday and Saturday and noon–6 p.m. Sunday. The event is a strong fit for this guide because of its locally produced art, artisan goods, cultural gifts, and community focus [42].

Comal County (New Braunfels and Gruene)

• Wassailfest: Thursday, December 3, 2026, 6 to 9 p.m. in downtown New Braunfels, opening with the community wassail toast at Main Plaza. Free wassail tastings from local businesses and nonprofits, school choirs, and, the part that matters here, shopping specials and extended hours at downtown shops. The City is offering free parking at City Hall, 550 Landa St., with event shuttles running from 5–11 p.m.; check the official event page closer to December for any additional traffic or street-closure information [34].
• Sophienburg Weihnachtsmarkt: November 20–22, 2026, 10 a.m.–5 p.m., at the New Braunfels Civic/Convention Center, 375 S. Castell Ave. The German-style Christmas market combines artisans and specialty merchants with holiday decor, gifts, apparel, antiques, and other seasonal merchandise; proceeds benefit the Sophienburg Museum and Archives. A preview gala is scheduled for November 19 [40].
• Downtown New Braunfels and the Gruene Historic District carry the county's independent retail the rest of the year: antique malls and boutiques around the plaza, and in Gruene, the Gruene General Store and the shops clustered around Gruene Hall.
• Old Gruene Market Days: in the Gruene Historic District, in front of Gruene Coffee Haus, 1720 Hunter Rd., New Braunfels, TX 78130, (830) 832-1721. Held the third full weekend of every month February through November plus the first weekend of December, for more than 30 years. Nearly 100 artisans selling only items they made themselves and packaged Texas foods: no pre-fabricated goods are permitted, which is the rule that makes this market worth the drive. Hours are 10 a.m. to 5 p.m. both days. Free admission, free parking, free live entertainment. The 2026 holiday edition is December 5 and 6 [7][28].

Gruene's holiday edition leans into the season: Santa is usually on hand, and the district's antique shops, boutiques, and tasting rooms run alongside the market. The 2026 dates are already published, so there is no guesswork here; verify at gruenetexas.com only if you are booking lodging around it [28].

Bandera County (Bandera, the Cowboy Capital)

• Bandera General Store: (830) 796-4925, a western gift shop and old-fashioned soda fountain with a famously deep rack of gently worn vintage cowboy boots and Texas gifts [16].
• The Cowboy Store: a longtime Bandera western-wear shop with boots, hats, and clothing [38].
• Back In the Saddle, Fickle Pickles, Cedar Street Market, The Dusty Halo, Branding Iron Gift Shop, and Western Trail Antiques & Marketplace: a cluster of independent shops along Bandera's Main Street that make a one-stop cowboy-themed shopping day [38].
• Sheepwalk Ranch: 5305 TX-173 N., Bandera, 5.5 miles north of town; free parking and admission; (210) 872-4614. The ranch has confirmed two holiday-season editions of its third-Saturday Farm and Artisan Market: Saturday, November 21, 2026, 9 a.m.–4 p.m., and Saturday, December 19, 2026, 10 a.m.–7 p.m., with handmade gifts, seasonal crafts, food, and music [35]. The separate Holiday Makers' Faire is 2026 date pending [35]. The ranch's own yarns and wool goods, raised, milled, and dyed on site, are about as literally Hill Country as a gift gets [35].
• Cowboy Christmas Shopper's Jubilee and Parade: Saturday, December 12, 2026. The Bandera Business Association has confirmed the date and says the expanded event is being held at City Park; the citywide merchant specials and scavenger hunt run December 11–12, with the night parade at 6:30 p.m. on December 12 [43].
• Dressed Flea Market & Print Sale: Thursday and Friday, November 19–20, 2026, from 10 a.m. to 3 p.m., at the Frontier Times Museum, 510 13th St., Bandera. The museum's two-day fundraiser features original artwork, vintage housewares, out-of-print books, jewelry, vintage paper goods, holiday decorations, prints, and other donated merchandise. (830) 796-3864 [20].
• Humpday Hooligans Christmas Craft Sale: a holiday craft sale at the Silver Sage Hill Country Resource Center, 803 Buck Creek Dr., 9 a.m. to 3 p.m.; crochet afghans, custom cutting boards, knives, quilts, and paintings. Proceeds help feed the community. (830) 796-4969. The 2026 date is not yet confirmed in a current primary source; a secondary Hill Country event listing describes it as an early-December event [17].

A quick holiday shopping plan (Table 2)

Holiday schedules change late in the season; before making a special trip, use the linked organizer source to recheck the date, hours, admission, parking, and weather status.

Table 2: The 2026 Hill Country holiday shopping calendar

Two Saturdays that require a choice in 2026

Saturday, November 28 is unusually crowded. It is day two of Dickens on Main in Boerne, Christmas in Comfort, the Tobin Center Holiday Art Market in San Antonio, and day two of Esperanza's Peace Market. SAMA's Holidays on Jones may also fall around Small Business Saturday, but its 2026 date had not been published as of September 3 and should not be counted as confirmed yet.

Saturday, December 5 is just as crowded. Boerne has Weihnachts Weekend and Oma's Christmas Fair, while Gruene Market Days is underway in Gruene and Artisan Markets@Arboretum is running in San Antonio. MujerArtes Navidad also opens that day. Treat these as separate destination choices rather than trying to build a four-city itinerary.

How to tell a maker market from a resale market

Not every "handmade" market is handmade, and the difference matters if you are buying a gift on the strength of its story. Two signals do most of the work.

Juried, vendor-made-only markets. Gruene Market Days permits only goods made by the vendor; no pre-fabricated items are allowed. Boerne Handmade Market is juried and artisan-focused. If a booth's inventory looks identical to something you have scrolled past on a dropship site, it should not be there, and at these two markets it usually is not.

Open market days. Boerne Market Days is explicitly a mix — handcrafts alongside collectibles, antiques, plants, and resale. That is not a criticism. Antiques and vintage are a legitimate part of the local economy and Comfort has built a whole district on them. But it is a different transaction from buying a piece from the person who made it, and it is worth knowing which one you are in.

The reliable move is to ask one question at the booth: did you make this? Makers are glad to be asked. The answer tells you what you are buying and, often, gets you the story behind it.

FAQ

Does shopping local actually change my town's budget?

Yes, in a measurable way. The local portion of sales tax, up to 2 cents per dollar, is collected by the state and returned to your city, county, or district, which decides how to spend it [1][4]. That money helps pay for police and fire protection, libraries, parks, and more [2].

How much of my purchase is sales tax?

Texas charges 6.25 percent state sales tax, and local jurisdictions can add up to 2 percent more, for a combined cap of 8.25 percent [1]. In Boerne, Fair Oaks Ranch, New Braunfels, and Bandera you are paying the full 8.25 percent [22].

Aren't big online stores charging me sales tax too?

Yes. The sourcing depends on the seller and transaction: marketplace providers generally use the shipping destination, while qualifying remote sellers may use either destination-based local tax or Texas's single local use-tax rate. But the community-building part works differently: a local shop's owners and employees live here, spend here, and keep other local businesses working, and the storefront stays lit on your Main Street [2][3].

What is the best weekend for Hill Country holiday shopping?

November 27 and 28, 2026 for Dickens on Main in Boerne, with Christmas in Comfort running the same Saturday 16 miles up the road [6][21]; December 5 and 6 for Gruene's all-maker holiday market [28]; and December 12 and 13 for Boerne Market Days' Christmas edition [5]. SAMA's Holidays on Jones is also worth watching, but its 2026 date had not been published as of September 3.

What does a strong "shop small" scene mean for local real estate values?

Less than most agents claim, and the direction of causation matters. A busy downtown does not by itself lift home prices. Both usually rise from the same underlying cause: income and household growth in the trade area. What a healthy retail district reliably signals is demand: buyers pay for walkable amenities, and that shows up in what they will pay to live near them.

There is a second, more concrete connection. Sales-tax revenue can diversify a local government's revenue mix, and some Texas cities and counties use voter-approved sales taxes specifically for property-tax relief [24]. Strong retail sales can therefore reduce reliance on property-tax revenue in some jurisdictions, but they do not by themselves guarantee a lower property-tax rate.

Do I need cash at these markets?

Many vendors accept cards, but bringing cash is a safe habit at outdoor maker markets, where some sellers are cash-only.

Are these shops open year-round?

Most of the boutiques listed here are open year-round; check posted hours before you go, and for the seasonal markets always confirm the current year's dates at the official event pages listed in Sources.

Related Hill Country Guides

If your holiday visit turns into a move, a few deeper guides sit alongside this one. The Boerne relocation guide is the playbook for the move itself, and out-of-state buyers researching a cross-country transition can work through the moving logistics on MoveToTexas.net. Families settling an estate and clearing a house will find the probate-side roadmap on TexasProbateHomes.net, and the things to do in Boerne guide rounds out a full weekend downtown.

Sources

1. Texas Comptroller of Public Accounts, Sales and Use Tax — comptroller.texas.gov/taxes/sales/index.php
2. Texas Comptroller Fiscal Notes, "Texas Local Sales Taxes, Part I" (May 2016) — comptroller.texas.gov/economy/fiscal-notes/archive/2016/may/local-taxes.php
3. Porter Law Firm, "How Local Sales Tax Gets Allocated in Texas: 2026 Data Analysis" — porterfirm.com/blog/2026/03/how-local-sales-tax-gets-allocated-in-texas/ See also: Texas Comptroller, Sales Tax Programs — comptroller.texas.gov/economy/development/sales-tax/
4. Texas Comptroller, "Acting Comptroller Kelly Hancock Distributes $1.1 Billion in Monthly Sales Tax Revenue to Local Governments" (Oct 2025) — comptroller.texas.gov/about/media-center/news/20251009-acting-comptroller-kelly-hancock-distributes-11-billion-in-monthly-sales-tax-revenue-to-local-governments-1759949865473
5. Greater Boerne Chamber of Commerce, Boerne Market Days calendar (Dec 13, 2026) — business.boerne.org/events/details/boerne-market-days-12-13-2026-30476
6. Holidays in Boerne, Dickens on Main — holidaysinboerne.com/dickens-on-main
7. Visit New Braunfels, Gruene Market Days directory — visitnbtx.com/directory/gruene-market-days
8. Visit San Antonio, Pearl Makers Market — visitsanantonio.com/event/pearl-makers-market/9355/
9. San Antonio Museum of Art, Holidays on Jones market event page — samuseum.org/events/event/holiday-market-and-family-fun/
10. The Christmas Shoppe, official store/contact page: thechristmasshoppetx.com/contact/
11. Hill Country Mile, Shop (Boerne) — hillcountrymile.com/shopping/
12. Greater Boerne Chamber of Commerce, The Shoppes at 222 — business.boerne.org/list/member/the-shoppes-at-222-23777
13. Greater Boerne Chamber of Commerce, Uptown Chic — business.boerne.org/list/member/uptown-chic-18841
14. Handmade on Main, Visit Our Shop: handmadeonmainboerne.com/
15. Corner Cartel (Boerne) — cornercartelboerne.com/
16. Bandera General Store — banderageneralstore.com/bandera-tx/
17. Hill Country Portal, "Market Days, Trade Days & Farmer's Markets In The Texas Hill Country" — hillcountryportal.com/hillcountrymarketdays.html
18. Eventbrite, Artisan Markets@Arboretum San Antonio 5th Annual Holiday Market in the Park — eventbrite.com/e/artisan-marketsarboretum-san-antonio-5th-annual-holiday-market-in-the-park-tickets-1981905517755
19. Boerne Farmers Market — boernefm.com and Farmers Market at the Herff Farm (The Cibolo Center for Conservation) — cibolo.org/locations/farmersmarket/
20. Frontier Times Museum, Events: Dressed Flea Market & Print Sale: frontiertimesmuseum.org/events
21. Comfort Area Chamber of Commerce, Christmas in Comfort: comfortchamber.com/christmas-in-comfort
22. Texas Comptroller of Public Accounts, City Sales and Use Tax: comptroller.texas.gov/taxes/sales/city.php
23. The Dienger Trading Co., official website: thediengertradingco.com/
24. Texas Comptroller of Public Accounts, County Sales and Use Tax — comptroller.texas.gov/taxes/sales/county.php
25. City of Boerne, Dickens on Main; Weihnachts Parade (Weihnachts Weekend); Stocking Stroll; and the Celebrate the Holidays in Boerne FAQ: ci.boerne.tx.us/2490/Dickens-on-Main, ci.boerne.tx.us/564/Weihnachts-Parade, ci.boerne.tx.us/2491/Stocking-Stroll, and holidaysinboerne.com/faq
26. Boerne Handmade Market — boernehandmademarket.com/
27. Events Off Main, Boerne Market Days (event operator, 2026 holiday schedule and vendor contract) — eventsoffmain.com/market-days/
28. Gruene Texas, Old Gruene Market Days — gruenetexas.com/market-days/
29. Pearl, 2026 Farmers Market and Makers Market event series: events.atpearl.com/series/farmers-market/ and events.atpearl.com/series/makers-market-2/
30. Fair Oaks Ranch Golf & Country Club, Holiday Bazaar — invitedclubs.com/clubs/fair-oaks-ranch-golf-country-club/club-life/
31. City of Fair Oaks Ranch, Community Events — fairoaksranchtx.org/488/Community-Events
32. Visit Comfort TX, Where to Shop in Comfort — visitcomforttx.com/shop-in-comfort-texas
33. Hotel Giles, Shopping in Comfort — hotelgiles.com/things-to-do
34. City of New Braunfels, Wassailfest, and Visit New Braunfels event listing — newbraunfels.gov/wassailfest and visitnbtx.com/events/wassailfest
35. The Sheepwalk Ranch & Fiber Arts Studio, Bandera — thesheepwalkranch.com
36. Texas Comptroller, "Local Sales and Use Tax Collection — A Guide for Sellers," Publication 94-105 — comptroller.texas.gov/taxes/publications/94-105.php
37. Fickle Pickles — ficklepickles.com/
38. Bandera Convention and Visitors Bureau, Bandera Cowboy Capital — banderacowboycapital.com/
39. Kendall County Fair Association, Oma's Christmas Fair — kcfa.org/event/omas-christmas-fair/
40. Sophienburg Weihnachtsmarkt — newbraunfelsweihnachtsmarkt.com/
41. Tobin Center for the Performing Arts, Holiday Art Market — tobincenter.org/holidayartmarket
42. Esperanza Peace & Justice Center, Upcoming Events: esperanzacenter.org/events/
43. Bandera Business Association, 2026 Events Overview — banderabusiness.com/2026-events-overview/
44. 248 N. Main St. Chateau, Meet the Chateau: boernechateau.com/pages/meet-the-chateau